How did a children’s book become synonymous with the word hipster? Well, it’s very simple.

You can’t play an Arcade Fire song in the trailer and not expect every listening hipster’s ears to perk up. Just that alone could have created the hipster phenomena surrounding this film. But, it didn’t stop there. They then tasked Karen O from indie band extraordinaire the Yeah Yeah Yeah’s with writing and performing the entire film’s soundtrack. Surrounding herself with an indie rock super-group (Brian Chase and Nick Zimmer, of the Yeah Yeah Yeah’s, Jack Lawrence and Dean Fertita, of The Raconteurs, Bradford Cox, of Deerhunter, and more) she set out to make an indie-kid’s dream movie soundtrack.

Add in Spike Jonze as director and Dave Eggers as writer and you’ve got yourself some prime hipster material.

Urban Outfitters (aka indie-hipster mecca) has even come out with a limited edition line of Where the Wild Things Are clothing. That’s when you know you’ve hit the hipster jackpot.

(I’m still going to see the movie though.)